“Technology Introduction Programme” – a long phase which for us meant the short road to the founding of the company. Thanks to this Bavarian incentive programme, Peter Zeitler and Mike Hirling were, in 1986, able to start NEW LIFT as well as develop the legendary SST controller. This was launched on the market in 1987 and instantly made NEW LIFT a name in the industry.

New electronic possibilities

Just two years later, the business – then structured as a GbR and which already promised in name to take “new electronic paths” – was restructured as a GmbH. And we do that systematically in the field of control engineering. With each invention and further development, our customer base and our employee numbers grew.

Much has happened!

In addition, we established a subsidiary in 2001 in the German state of Rhineland-Palatinate. With the NEW LIFT Service Center GmbH, we have since been in a class of our own in sales and customer service as well. True to our high quality standards, we became certified in 2012 for the first time in accordance with ISO 9001:2015 and ARL 2014/33/EU.
Today, more than 150 employees are working for you as a NEW LIFT customer. And you have our word on that: much more is still to happen!